Information Content of Television Advertising in China
نویسندگان
چکیده
منابع مشابه
Information Content of Television Advertising in China: An Update
The current study was an update of Chan’s (1995) study of television advertising conducted in 1993 in China. A content analysis of 386 Chinese television commercials in 2002 was conducted. The Resnik and Stern evaluation criteria were adopted to determine the level of advertising information content in television commercials. Compared to the previous study in 1993, Chinese commercials were beco...
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15 صفحه اولGender Differences in Advertising to Children – Content Analysis of Television Advertising
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Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the commodities or services that can be publicized to various audiences (stricter laws often apply to children’s programming). Time restrictions (advertising caps) may improve welfare when advertising is overprovided in the market system. Even then, such caps may reduce the diversity o...
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ژورنال
عنوان ژورنال: International Journal of Advertising
سال: 1995
ISSN: 0265-0487,1759-3948
DOI: 10.1080/02650487.1995.11104625